TV News: Is WWE Latest Ratings Decline Due To MMA And Lack Of Creativity cause it may just fall through
If you haven’t heard of the latest news involving WWE’s latest ratings problem then you are probably just not watching. Because lately it seems as if only loyal fans of what is currently becoming a niche is sticking around for this wrestling product. Now there are many sides to what may be affecting this company despite it largely being due to upper management. But one of the primary factors here was the rise of MMA fighting and its hold over the PPV market.
Though the WWE will fail to admit that this has played a large role in what has been shaking things up there. It also could be due the see through tactics that Dixie Carter used for the ever declining TNA which was to never admit the real problems. Currently ratings are near an all-time low which matches the same lackluster viewership it once had in the early 90’s. It seems that the company going public has played a huge role in its current direction and despite widespread criticism from fans. The WWE still has not been able to produce quality content.
As of late, the company has been investing in future talent by signing well known outside wrestlers along with younger bulls they can mold into their own. But some speculate that it may be little too late as the flag ship for that sports angle has stuck to a deteriorating format that should have been altered when the opportunity had presented itself. The outcry of loyal viewers didn’t seem to be enough to draw the attention of upper management thus leading to the latest drop in ratings. Seemingly a poor business strategy that has plagued large companies in general since the dawn of time.
Many believe the best days are behind wrestling due to lack of competition and WWE’s strong hold over its current monopoly.
As history shows, the best results are always produced by companies when they are in competition with one another. It seems WWE hasn’t helped by hogging the spotlight to produce mediocre TV at best. They are considered the flag ship in terms of wrestling and when the standard bearer cannot thrive then one can see why independent promotions would also be effected. Sadly, what makes matters worse is the idea that this was a problem that could have been fixed long ago. But because of inexcusable reasons like ego and poor judgement (like putting faith in a champion that no one likes) things may have reached a permanent tipping point.
Personal lives will be affected if this company goes under in an economy that already struggles to produce new jobs. So what chance does anyone from the wrestling business have anywhere else?
I guess the best business decision they can make at this point is to open up its doors to other indie promotions by acknowledging its competition instead of seeming out of touch because they believe they are the only ticket in town. Because if they can’t produce quality stars then they can at least steal them the way WCW did to help keep themselves afloat. Starting with UFC and MMA who are the primary concern of their financial problems. It doesn’t get more edgy then martial arts combat and could be the driving force behind creating a second coming of the Attitude Era (Which everyone wants by the way).
The only question now is whether Vince McMahon will let go of his incompatible dream of making the WWE the Walt Disney of wrestling.
Written by Antonio Westley
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